Leveraging your Personal Brand

When we hear about “branding” it often has something to do with a company’s marketing strategy. We, ourselves, have a brand–as does Starbucks, Nike, FIJI water, etc. A brand is essentially the story a company wants to tell and how they want their audience to understand them. It’s a combination of their mission, values, and self-truths.

Have you ever considered what your personal brand looks like?
What story are you trying to tell and how do others absorb it?

It can be difficult to develop a personal brand for yourself but it can help you develop meaningful relationships, land the dream job you want, or
achieve success in all areas of your life–the very mission of Legendary Life.



How to get started on developing your Personal Brand

Personal Branding is the process of developing a story that is created around your name or your career. You use this story to express and communicate your skills, personality, and values.

Once you develop this story, you are able to develop a sense of uniqueness about yourself–one that naturally cultivates an audience around you. When you attract the right audience, these people will help leverage you to where you want to be.

Get your notebook ready and check out the infographic below for some tips on how to get you started. We encourage you to find a quiet spot and put some deep thought into your answers. The deeper you dig, the more stronger your personal brand will be.

Alright, so you’ve taken some time to answer the above questions. What’s next? Put yourself out there! Use your unique story to create a positive connections–whether that’s in-person or digitally, be confident in yourself and the unique story you’ve created for yourself.

At Legendary Life, we like to refer to this unique story as a Personal Legend. Whatever you want to call it, your Personal Brand has always been there. It’s time to put it to use!

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#LiveYourLegend Weekly Challenge

Develop a Personal Brand statement for yourself by following the above questions in the infographic. Make sure it’s unique and and compelling! Remember, we all have a creative story to tell, we just have to know how to tell it.

Final Thoughts

“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.

Tom Peters


With the support of our community and the free tools and information available here, join the Legendary Life No Phone Challenge. Remove the dependency you have on your mobile and re-connect with yourself, your loved ones and the world around you.


Build your Legend with the rest of the community.